SYNERGY WORKFORCE BRAND IDENTITY DESIGN OBJECTIVE Synergy Workforce is a premier viticulture company providing quality labour hire for two major industries in the Adelaide Hills, South Australia - Viticulture and Meat/Poultry. The aim of Synergy Workforces' new branding was to appear professional, corporate and reminiscent of the blue collar worker. SOLUTION The result is a sleek and corporate identity designed with strong shapes and colours. The clever use of the positive S shape and negative space around it ensures that the logo stands out on work wear and is strongly visible from far distances. This is a business you cannot forget!