TRADING METALS
IDENTITY AND ADVERTISING OBJECTIVE Left without professional branding for approximately a decade, the aim of this project was to entirely re-brand Trading Metals image and re-create a strong presence within the industrial market. The client requested designs that were vibrant, quirky and full of personality that reflected the their original idea of using bobble heads of the owners with scrap metal bodies. SOLUTION Collaborating and leading a team of three other designers, we simplified the client's original idea resulting in a distinctive and quirky bobble head character. The orange colour is reminiscent of the hard hat worker and sets the business apart amongst all the other industrial businesses operating within Dry Creek.
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C  VIRAY THACH 2017